Are we addicted to measuring the size of our ministry in numbers?
One of my father’s great pleasures in life is to check the value of the stocks that he has invested in. It’s a daily activity right up there with doing the crossword puzzles. And as a bit of a business “junkie,” I rarely miss the news of the market’s close, hoping to see that green arrow next to the S&P (that’s the yardstick for our investments) and a solid double-digit point increase.
We all look for growth — in our children, gardens, finances, and ministry. Most often, we use numbers to measure that growth.
But what do you (and sometimes more importantly, others) count in order to determine if your ministry has grown? People registered for your program? Numbers attending Mass? Breaking even on your budget?
A number of years ago, a friend and colleague of mine took a parish youth ministry job in a thriving and supportive community. She was brought in because the youth ministry in the parish really needed developing, and she had had great success in building a diverse and active program at her previous parish.
She spent the first year getting to know the parish and the teens, laying the foundation for the ministry including beginning to train the youth to be leaders in the community and in the ministry.
About 18 months later, the parish council decided that they were going to change youth ministry from a full-time to a part-time position. Why? Because they didn’t see any substantial growth in the number of teens participating in the program.
Is this unusual? No. Unfortunately.
At the end of my MBA courses, one thing I could say with absolute certainty is that pretty much anything can be counted. And in our efforts to be scientific, we rely on numbers that are verifiable and objective. So why not grade our ministries based on numbers? Why not evaluate the success of our programs using numeric data?
Three reasons why you will miss the most important “numbers.”
My husband led a very successful parish youth ministry program that engaged hundreds of young people. Here’s the kick, though. It would have been very hard to count them because they weren’t where you expected or were looking. This is called “hidden data.” He had teens in leadership positions on the parish council, on committees, at the nursing homes, and in other social ministries. They were hidden unless you knew where to look.
Jesus is probably the best example of “longitudinal data.” Think about it. He had 12 itinerant men plus a few women following him. Not exactly the kind of numbers we would expect to see from a successful leader. Okay, so we know about the 5,000. Still that’s one incident. And when he was hanging on the cross, how many people mourned him? And yet, over 2,000 years later, we count his followers in the millions. Some of the biggest successes take time to develop.
Qualitative data answers the question, “How many lives has our ministry touched and made a difference?” At the end of my last year of teaching, a mom introduced herself to me as the parent of one my school liturgical choir members. “Thank you for accepting my daughter into your choir. It has made all the difference in her.” Some people will reach out to us. For others, we’ll never know.
One job you have as a ministry leader is to determine how your ministry will be measured. Take the reins, and don’t let someone else do it for you. You and your ministry will be more successful if you do.